Creating content that works for your marketing is a daunting task unless you have an experienced in-house team that can churn out stream of quality content. Also, you need to constantly test which content works across different messages, which requires time and resources to make it right.
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Why brands use influencer content?
Unlike ads, Influencer's content is something people want to watch and relate to
Influencers are the experts of content creation who happened to be an opinion leader
By looking at the content on social media, you can see if people are engaging with the content
Because the content has been tested with real consumers, you know that the content will grab your customer's attention!