About Dot Watch
The Dot Watch is a stylish, wearable device that displays texts in Braille on the watch face. It is completely practical and easy-to-use. The Dot Watch is a smartwatch with four refreshable braille cells as the display. It can connect to the phone via Bluetooth. It has the basic functions of a smartwatch and it can receive all push notifications that the phone receives such as emails, Facebook messages, WhatsApp, any notification the phone gets.
In touch with the world, from your wrist
How Musetown helped
Musetown helped Dot Watch quickly identify influencers who are blind or visually impaired using our advanced search capability. Also, Musetown made it possible to partner with RMRS, a men's fashion channel with 2.6M subs and create a video along with a blog post.
Goal
The 'Dot Watch' is a Braille smartwatch for the blind. There are 285 million visually impaired people worldwide. This device aims to help the visually impaired feel more connected. It can display the time and who's calling or texting. As well as show app notification. The company wants to encourage blind children to learn Braille at a younger age. Now consider this, how many people do you suppose have family and friends who are blind? If we assume that one VIP belongs to a family of four, then the number already tops 1.2 billion. If we include friends and relatives, then the number will be even higher. Here at DOT, we envision parents and children learning braille together with a braille smartwatch on their wrists.
Dot Watch wanted to work with YouTube creators who are blind or visually impaired
Result
Dot Watch created three content in time for the World Braille Day and showcased the videos on their website.
Highly engaging content created a lot of interest from the audience with an astounding 8.2% engagement rate on average.
